About Jesse
I work with decorative concrete and specialty finishes contractors on their sales processes, pricing, and the responsibilities that pile up on the owner.
My work started with running ads. Over time, I got much more involved in what happened after the lead came in.
One contractor I worked with was averaging about 12 and a half leads a week.
But he wasn’t calling them. He was missing on-sites. Even the way the phone got answered needed work.
I remember thinking, how is bringing him more leads going to help if this is what happens when they come in?
That changed the direction of my business.
I started learning how to put the sales process around those leads: getting people contacted, following up, getting estimates out, and making sure someone was responsible for it.
I didn’t figure that out overnight. It took me years of building, testing, and working alongside contractors.
Those conversations brought me into pricing, margins, hiring, and figuring out how to get responsibilities off the owner’s plate.
Sometimes we’re looking at estimates that haven’t been followed up.
Sometimes we’re working through what a job actually costs before deciding what to charge.
Sometimes an owner has brought someone on, but still needs help defining the responsibilities and getting that person comfortable with the sales system.
I build and maintain automated sales systems, help the people using them understand their part, and review what’s happening so we can keep improving.
The contractor and their team still handle the customer conversations, estimates, sales and installation work. We work together on the process around those responsibilities.
Houston’s Landscaping
With Houston’s Landscaping, Austin was fitting office work around being out in the field. We worked through pricing, sales and what someone could take off his plate. He brought on a foreman and office support, and later we could see that support making calls and following up with customers.
Onyx Luxury Epoxy
With Drake at Onyx Luxury Epoxy, our conversations developed over years. We talked through positioning, crew responsibilities, pricing and sales processes while he continued developing his custom work. There were disagreements, lessons and things I needed to improve on my side too.
DreamWorX
With Tyler at DreamWorX, early conversations about steady work developed into questions about capacity, pricing and how to divide responsibilities. We’re now preparing around his move to Texas and what that means for the business in both states.
Each owner brings their own skills, goals and decisions. My job is to understand those and help them work through what comes next.
When a contractor comes to me wanting more leads, I want to understand what’s already happening.
Who’s answering the phone? Are estimates getting followed up? How are jobs being priced? What still depends on the owner?
Those answers help us figure out where to start.