Follow what happened to your leads, from the first inquiry through the estimate and payment, so you can see where follow-up needs attention.
$19 one-time. PDF and EPUB included.
A text went out. But did a real person call?
A visit was set. But did it take place?
A quote went out. But did anyone call next?
A job was sold. But did your business get paid?
More ads may help. They may also add more work to the same weak step.
Use the Lead-to-Cash Check to see where your current leads need attention before deciding whether to spend more on ads.
Find the first step where leads stop.
See whether a reply led to a conversation.
Decide what to do with estimates that have been sitting.
Spot records that do not match real work.
Check if more ads are the right next move.
Pick one problem to fix first.
You do not need to fix every step at once.
You need to find the first weak one.
Where Leads Get Lost
A Lead Is Only the Start
Follow the Path to Payment
What One Bad Step Can Cost
What the System Does and What You Do
A Fast Reply Is Not a Sale
When Your Records Are Wrong
Quotes That Sit Too Long
Check This Before You Buy More Ads
Fix One Problem First
The Lead-to-Cash Check
This book is for a decorative concrete or epoxy contractor who:
already gets some leads;
sends quotes;
wants more paid jobs;
does not know where leads stop;
wants to understand what is happening before spending more.
What to expect:
A guide and practical check you can use yourself. It does not include a sales-system setup.
Jesse Taylor works with decorative concrete and epoxy contractors on how they handle leads, estimates and follow-up.
These guides help owners work through related business questions using their own records.
Get the PDF and EPUB for $19 one-time.
Questions about the guide? Email jesse@neverstopagency.com.